I never used to shop with a list, and I wasted a lot of money. My reasoning was I didn't have time to jot it down, and frankly, I'll just remember what I need. Silly me.
These days, I really try to stick to a list. I'm not perfect. I do go off the list if something catches my attention. I just ask myself a few question before putting it in my cart.
1. Do I really need this or am I attracted by the deal?
2. When will I use/eat this?
3. Will this save me money later?
The list keeps me accountable. At the grocery store, it keeps me on track to buy the stuff I need for dinner all week. I also note if I have a coupon with a "c" and pull the coupon out of my coupon box. It helps me remember to bring the coupons, too.
At a clothing store, a list keeps me from impulse purchases. How many times have you bought something that doesn't go with anything, but it was just too cute? Then you had to buy shoes to go with it or a skirt, and suddenly that deal has cost you much more than planned. Now I just write what I need: Brown belt, black skirt, etc.
I also only write down what I know I need after I scan the pantry, closet, garage, etc. Not checking before you go can be a big money- and time-wasting mistake. It only takes a few minutes. In the end, you'll likely find you're spending less because you're getting what you need. And you won't be wasting as much time returning items you didn't realize you had.
Cheers!
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